Geox - Mario Moretti Polegato
Yesterday we got to hear from Mario Moretti Polegato, the famous enterpriser from Italy. In a period of 13 years since starting his company, he has become the 3rd richest person in Italy and one of the top 300 in the world.
All this by selling shoes in an already competitive "shoe" business?
He came up with the idea of the breathing shoe. Most shoes have a rubber sole and it traps the heat and moisture caused by perspiration. He researched (by accident) various ways in which the shoe sole can be made to "breathe" and finally developed a membrane that brings about "ventilation". The sole is made of millions of 'capillaries' that helps the shoe to breathe and prevents water from entering.
A very simple idea that is a great solution to a universal problem. None of the big players wanted to buy his solution, as they did not see the advantage. Hence, he decided to make shoes on his own. That is when the magic started.
Geox is now sold in 68 countries and ranked #1 in
"An idea is worth more than a factory" - has been his motto. He has over the years built an empire that employs around 30,000 people. They key to his success is to propagate the creation of new ideas within his organization.
For more info on Geox feel free to visit their web-site at www.geox.com
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